To promote the 'Schweppes Moscow Mule' as the drink of the summer, we took a real Mule to a series of New York City fashion events, shopping streets and blogger events.
We collaborated with renowned photographer Jessica Craig Martin to capture the moments. The images appeared across a range of American publications and blogs.
We followed up with a print campaign encouraging people to be seen with a Mule this summer.
The images went on to be used in a print campaign.