First there was ‘Epic Strut’, then there was ‘Epic Builder’ and now we have ‘Epic Wolf’.
The next iteration of the 'You're So MoneySuperMarket' campaign combined a body popping legend from the 1980’s with Michael Jackson's choreographer, Vincent Paterson, the man who invented the infamous “crotch grab”.
Gary saved money at MoneySuperMarket and now he feels...EPIC. So epic that he immediately forgets his security duties and begins to body pop to the infectious track 'Big Bad Wolf' by Duck Sauce.
Never mind protecting delegates like Cameron, Merkel or President Obama, Gary saved money on his car insurance and now he’s going to release his inner wolf. Howl. Howl. Hooowwwllllllllllll.
In print we taught MoneySuperMarket fans how to bust a move like our hero Gary.
Thousands of fans online commented on the way that their pet dogs were howling along to the music track in the advert.
We responded by creating a series of wolf suits and stamps as the perfect pet accessory.