![Bloom & Wild Valentine's Day - Red Roses, it's over[2]-2.jpg](https://images.squarespace-cdn.com/content/v1/549dad47e4b0be677c05bdc4/1612177002748-4ON2VEXMB3IC6SU7P4BT/Bloom+%26+Wild+Valentine%27s+Day+-+Red+Roses%2C+it%27s+over%5B2%5D-2.jpg)
When it comes to Valentine’s Day, a dozen red roses have come to represent little more than a cliché and lazy form of care. In fact, 70% of women surveyed would prefer something other than red roses.
We made a stand with Bloom & Wild to sell no red roses on Valentine's Day.
Instead, we urged people to show that they care more wildly for the people they love.
Ironically, by refusing to sell one type of flower, the campaign actually led to record flower sales.