British Builder Colin saved money on his Car Insurance and now he feels EPIC. So epic that he uses the site scaffolding to release his inner pole dancer.
Colin perfectly executes a series of moves including the Box Splits, Spinning Straddle and the Nose Breaker Drop.
Move aside Miley Cyrus, this guy has more wrecking balls than you'll ever have...
Epic Builder made it into The Sun under the headline 'You're So MileySuperMarket' - Referencing the Miley Cyrus music video where she swings on a wrecking ball - A brilliant example of the brand name being used in popular culture.
The paper has a daily circulation of 2.5 million, earning the campaign an amazing amount of earned media.
Colin was invited onto Channel 4 comedy show The Last Leg, which has viewing figures of 1.2 million.
The hosts of the show noticed the striking resemblance between host Alex Brooker and our man...
The Manchester United players noticed a striking resemblance between our man Colin and the head groundsman at Old Trafford, Tony Sinclair.
The article was liked and shared by 1.7m readers.