Britain is suffering from social constipation.
47% of UK adults won't take a poo at work 💩
23 million of us won't poo in a public toilet 💩
'Shy Bowel' is a bigger UK phobia than Arachnophobia 💩
Brit's are literally dying of embarrassment... it takes us an average of 60 days to get over our embarrassment to speak to a GP about bowel health... by which time, it's often too late.
So, we partnered with Bowel Cancer UK, launching a new platform for Andrex that helps the nation to #GetComfortable
It all led to a +£51M increase in year on year sales, +34.5% record market share, +1,694% social mentions and more important than anything, +144% in public searches for the signs of bowel cancer.
A brand without a voice in culture was suddenly behind a national conversation, with 10M impressions on X.