SCHWEPPES TONIC WATER
With cheaper supermarket own brand alternatives, how do we justify the higher price point Schweppes in the tonic category?
We looked back to the brand heritage and discovered a long association and history with British comedy and satire.
We decided to reinvigorate a dying media, the satirical cartoon.
Working with illustrator David Hopkins, for a year long period, we released topical cartoons in reaction to breaking news stories in newspaper titles including The Guardian, The Independent and The Economist.
Apart from the brilliant response to the campaign, my biggest recollection of the project was the illustrations soaked in the illustrators cigar smoke.
BRAD PITT & ANGELINA JOLIE ADOPT
When Brad Pitt and Angelina Jolie decide to adopt an orphan baby from Africa, we naturally decided to question the morality of a celebrity couple who appeared to be adopting for little more than their brand image.
In the days around the adoption, we released this image of Brad and Angelina shopping in Rodeo Drive, Hollywood, at the Orphan Boutique.
CAMERON JUMPS ON THE OBAMA BANDWAGON
At this point in history, Tony Blair was The Prime Minister. David Cameron was an outsider trying to find anyway that he could to power.
When Obama came along in the States, Cameron jumped on top of the opportunity to mimic the success of his every movement.
Instead of the iconic 'Yes We Can' poster, we showed Cameron with his very own 'Gosh We Can' version.
SWINE FLU GRIPS THE NATION, REPORTED ORIGINATING FROM A PIG IN MEXICO.
THE APPRENTICE FINAL COINCIDED NICELY WITH THE LONDON G20 SUMMIT
WE REACT TO THE JACQUAI SMITH EXPENSES SCANDAL
When MP Jacquai Smith was caught expensing her husband's pornography, we couldn't help but react with a new cartoon.
