While some smartphone makers are determined to show us how phones can make our holidays all the more special (Apple and Samsung, we're looking at you), there are still others who make the point that Christmas is the one sacrosanct time when you should actually switch that handset off.
In this emotional TV and cinema ad, shot by Hollywood director Justin Chadwick, we tell the story of the relationship between a grandmother and her grandson, who has recently gone to university. The close pair keep in touch via their phones, but for the holiday he surprises her by showing up in person. Pekka Rantala, CMO of Nokia parent company HMD Global, comments in a statement: "As well as demonstrating how powerful our phones can be at keeping us united with our loved ones, we're bravely declaring that nothing, not even our own products, can beat actually being together."
The campaign included a "switch off" of the Nokia website and social channels for the holiday period.