YOU'RE SO MONEYSUPERMARKET

MoneySuperMarket is a price comparison website, based in the UK.

The entire website centres around saving money, be it on your Car Insurance, Home Insurance or Energy Bills. 

Our ambition was simple; to make the brand name memorable when people come to search online. 

The 'You're So MoneySuperMarket' Campaign was born. 

We take ordinary people and show how epic they feel when they save money at MoneySuperMarket.

SAVE MONEY, FEEL ELEPHUNK

We took the badass swagger of Samuel L Jackson in Pulp Fiction, the strut of John Travolta in Saturday Night Fever, a sprinkle of Michael Jackson in Billie Jean, served with the Single Ladies attitude of Beyoncé - and channelled them all into a 15ft African Bull Elephant and a slightly fat bloke from Darlington.

We still can't believe that we get paid to do this for a living.

The music choice was critical to appeal to two demographics - both middle aged people and a younger audience - who both need Car Insurance.

We went with Cameo, who have a nostalgic appeal to the older demographic, and retro appeal to younger people. 

The track became number one in the Shazam music charts.

When people searched for the track on Shazam, they were guided back to MoneySuperMarket.com