SCHWEPPES ADULT SOFT DRINKS

How do we launch Schweppes Adult Soft Drinks as a viable alternative to alcohol?

Rather than fight a loosing battle agains't the alcohol industry, we commissioned Britain's most famous satirical and observational photographer, Martin Parr, to observe Booze Britain for one evening.

Real Londoners were featured under the influence eating kebabs at 2am, falling asleep on buses, even having sex in a park.

The photographs were collated and distributed as a pullout in British newspaper and magazine titles including The Guardian, The Independent and The Economist.

With alcohol seemingly at the route of all of these glorious British moments, we proposed Schweppes Adult Soft Drinks as the alternative.