MARTIN PARR "LUXURY" BOOK LAUNCH
Photographer Martin Parr asked us for a concept to launch and amplify his new photography book, "Luxury".
Naturally, we decided to import thousands of luxury cigars from Cuba.
Each was hand numbered and signed by Martin himself.
The cigars were sent to key collectors, with the invitation to join Martin himself on the night.
The remaining cigars were sold as rare collectors items, with more money being raised from the sale of the cigars than the book itself.
