IRN BRU

EVERYTHING ELSE TASTES LIKE CHICKEN

One of our very earliest print campaigns and first ever copy lines. It's so stupid that it still makes me smile.

To say that Irn Bru has a distinctive taste is an understatement. In fact, it makes everything else taste as bland as chicken...

I judge the success of the campaign on the copyright infringements that followed. People were selling our print ads as posters, wallpaper and bedsheets all over the internet.