INNOCENT SMOOTHIES

When Innocent Smoothies first launched they asked me to design the packaging. 

My ambition was simple; I wanted to fuel the innocent curiosity that exists in every adult and child. 

Every pack came with its own theme, game and true facts that could be explored further online.

FRUIT IN THE YEAR 3000

Fruit is used to power all sorts of interesting machines from clocks to cars.

We used the packaging to teach children about existing fruit contraptions and looked to future to see what could be possible. Could a rocket fly on the power of fruit?

SMOOTHIE GARGLING

Children love everything and anything silly.

With this package, we challenged children to gargle their favourite songs, asking their friends to guess the track. 

Thousands of children began uploading their gargling songs to YouTube. 

THUMB WARS

How could we make a cultural impact on the children's playground in the same way as Yo Yo's or Pogs?

We created a Thumb War Ring.

Children could wash out the carton, cut around the finger holes and voilà, they had a platform to challenge their friends.

PARATROOPER PACK

Perhaps the most popular of all of the packaging designs.

Kids were encouraged to recycle their plastic bag, attaching it to the top of the empty carton.

When thrown from height, the carton would slowly fly down to the ground like a Paratrooper.